Have you ever bought real estate? If so, then you
already know the three most important things to look for:
Location, Location, Location.
What about with Mental Real Estate? What should
you be on the lookout for here? Well before I get to that, let
me first define what Mental Real Estate is.
If you had to choose between the two, which would
you prefer, Pepsi or Coke? Whichever one you choose, your answer
is based on the percentage of mental property that product or
brand owns inside your mind. We’ll get to the “How” in a minute.
First, consider what this means. Were you even
aware of this? Did you choose this product or brand over the
other or were you hypnotized into choosing it? It’s probably a
combination of the two.
Now something else to think about is who else is
trying to claim their stake, or get a share of mental property
inside your mind. Are you paying attention? As you are reading
this look around, look at your monitor, your computer, your
desk, your phone, your books; look at all the products, all the
brands. All of these have a percentage of your mental real
estate.
By now I am sure you are starting to get the idea
and starting to understand this concept of Mental Real Estate.
So let’s jump to how they acquire it?
A popular quote I
have heard many times over the years is “Repetition is the
mother of skill.” And it certainly is a skill; one that the
advertising world has taken advantage of quite profitably. They
have the process of repetition down to mathematical equations.
They know when to place an ad, how long it should be, which
station to place it on, and who’ll be watching at that time.
They track everything.
And the reason they get the kinds of results they
do is because people are creatures of habit. And once certain
patterns are discovered, the ad companies are pretty much
guaranteed the audience won’t veer from it.
If you want to test this, pick any show on TV,
and pay attention to the types of ads that are shown and note
the correlation to the type of show that is on, pay attention to
number of times they show the same ad or continued storyline,
and then pay attention to the same time slot on different days.
There are many ways to do this little experiment and you can get
a lot more complex with it, however by doing just this little
bit, you will get to see the power of brainwashing at its best.
And in part two we’ll take this a step further…
