A: I'll start my reply with a NLP presupposition. "The meaning of your communication is the result you get." Although, you may have thought that you had clarified everything, the end result was that a miscommunication occurred. This is all at the surface level.
To go a little deeper, it also sounds like there was a bit of buyer's remorse. Whenever a customer is not completely sold on a product, service, or idea, they tend to feel bad about it, and usually try to get out of it anyway possible.
So the possible areas to look at would be, either she was not sold on or saw the value in, (1) hypnosis and/or how it would benefit her, (2) you as the hypnotist, or (3) the relationship between the two of you. Now of course there are other factors to consider, like she had an emergency and needed the money or something along those lines. But that is usually the exception rather than the rule.
Most hypnotherapists learn the trade well but not the business. And let's face it, at the end of the day it is a business. And that means selling, and selling well.
The other thing to lookout for is the headhunter. Those are the people that are wanting to try everything to prove to themselves and others that they did try everything and nothing could help them. That allows them to feel special and they take pride in making sure the therapist does not succeed in helping them. So beware...Don't become another trophy on their wall.
And remember to not let your client's baggage become your baggage. Sympathy may serve you better here than empathy.
Also, as far as customers go with any business, you'll sleep better at night if you remember the old adage, "Some will, some won't, so what?" And move on! Remember the Italian, Pareto Principle states that 80 percent of your business will come from 20 percent of your customers and clients.
Take care of them, and they'll take care of you!
-Oz
