A: There are many ways to answer this; all of which require an outcome. NLP is the programmatic affects of language on the nervous system, hence Neuro-Linguistic Programming, as the name suggests; yet the discipline is comprised of much more than that.
Since the question is general, I'll focus on two possible directions of application within the sales arena to provide specificity. Self and Others.
NLP tools and technology can be used to release the feeling of hesitation that often follows being rejected during a cold call. Really consider this one piece. How much difference can that alone make in a sales professional's career? How many more calls would they be able to make? How many more presentations would they be able to make? How many more sales would they be able to close? How much more money would result from these efforts?
And that is only from working on one feeling. Now how many other feelings stop sales professionals dead in their tracks? Procrastination, laziness, disorganization, etc...
So that was a simple example of how using NLP tools on yourself can have an impact. Now what about with others?
Learning NLP tools can also assist you in becoming a precise communicator. All sales professionals are in the business of communicating. If your competition can communicate and step into your prospect's world better than you can, they'll get the sale. How imperative is it for you to have the skills to enter anyone of your prospect's world with the greatest of ease? To be able to use your body, your tone, and your language to influence the feelings of your prospect?
If you have a product or service that you believe in and feel can benefit your prospects, then is it not in their best interest to meet with you? However your communication skills will be the deciding factor whether or not this meeting will take place? With NLP tools and technology, you can ensure it does.
-Oz
